.
http://www.amazon.in/gp/aw/ol/8125951946

THORNS TO COMPETITION is a book that presents a set of competition-beating strategies to sell a product. It showcases the selling mantra of the 21st century through the acronym T-H-O-R-N-S. The authors profile the ‘Thorns’ in Competition thus:TARGET IT RIGHT, HIT WHERE IT HURTS, OBSESS WITH IT, REINVENT IT,NAIL IT, SELL ITPraise for the Book:I have always been a great believer of advertising and marketing as it is the final frontier between making a good product and creating stickiness with the consumer. Aeindam and Rajita’s book actually spells it out in the clearest, still tongue-in-cheek manner that is possible.

PC
@290+50 https://paytm.com/shop/p/thorns-to-competition-1st-edition-9788125951940_25578
@305 http://www.flipkart.com/thorns-competition-pb-english-1st/p/itmd34ewfyrgxmu8?
@319http://www.infibeam.com/Books/thorns-competition-pb-chaudhuri/9788125951940.html
@359 http://www.bookadda.com/books/thorns-to-competition-4816772
@381 http://books.rediff.com/book/thorns-to-competition/9788125951940