Decofest shows that the over-50s demographic is now the online retailer’s biggest customer group, reflecting broader patterns of internet shopping habits.

Decofest soft furnishings retailer specialises in offering made-to-measure curtains, and has recently extended its product selection to include. Whilst such goods are fairly universal in terms of their appeal, recent data has shown that Decofest customer base now contains a large proportion of shoppers from an older generation, with over half of all website purchases being made by those aged 50 or over.

People are now looking for more choice and more flexibility when designing their homes, as well as an affordable price. In offering other tailor-made products aside from curtains, customers can create a variety of coordinating soft furnishings to suit their needs – all within a few clicks.

An online stop for your home decor.